Simon Wald-Lasowski makes colorful, fun, twisted work by use of bricolage, word play and ‘cliché bending’. Lighthearted at first sight, his images often reveal a certain depth on second inspection. His approach is always very personal, which blur the boundaries between autonomous and commissioned work.

Simon Wald-Lasowski
Da Costakade 148
1053 XC Amsterdam
0031 (0)6 559 614 73
Advertising campaign
Masks build in collaboration with Sajoscha Talirz
Art direction: Emma Morton & Dave Bell @ KKOutlet
Styling: Rietje van Brunschot
Intern: Lorena van Bunningen
Retouching: Jan Hibma
Production: Rachel Franke @ Unit & Pieter Leendertse @ KK Outlet
Animation: Dario van Vree

Client: KKOutlet

"Imaginative Minds, Creative Minds, Fresh Minds, Odd Minds, Inventive Minds".
I was asked to build and photograph 3 masks that would represent the Creative, Digital & Entrepreneurial minds. The images were used to promote a competition aiming at giving 300 job opportunities to young creatives.
These freaky masks spammed the metros of London in the format of covers & full page ads for the n
ewspaper Metro. We also created animated Gifs for the online presence.

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Great Minds
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