Simon Wald-Lasowski is a freelance photographer and art director. He makes colorful, fun, twisted work by use of bricolage, word play and ‘cliché bending’. Lighthearted at first sight, his images often reveal a certain depth on second inspection. His approach is always very personal, which blur the boundaries between autonomous and commissioned work.

Selected clients:
Amsterdam Weekly, Blend, Hema, JWT, K-Swiss, Kesselskramer, KKOutlet, Moniker, NRC, Parool, Paradiso, Time Out, Vandejong, V&D, VPRO, Volkskrant Magazine

KABK, Den Haag
Gerrit Rietveld Academy, Amsterdam 

Clent: Luna Maurer & Roel Wouters
Published in: OO-Magazine

Febo is a famous junk food chain in the Netherlands. Roel and Luna were designing a publication about the future of the Stadionplein, a neighbourhood in Amsterdam about to go though drastic architectural and structural changes. They asked me to think what would happen to the local Febo ?

The Dutch will always love their junk food, but the production of it will shift towards locally and biologically produced goods. My prediction for the future of the local snack bar, is that it will sell grains enabling people to grow their own greasy snacks, and to pluck them from trees as in "heaven".

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Futur Febo
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