Simon Wald-Lasowski is a freelance photographer and art director. He makes colorful, fun, twisted work by use of bricolage, word play and ‘cliché bending’. Lighthearted at first sight, his images often reveal a certain depth on second inspection. His approach is always very personal, which blur the boundaries between autonomous and commissioned work.

Selected clients:
Amsterdam Weekly, Blend, Hema, JWT, K-Swiss, Kesselskramer, KKOutlet, Moniker, NRC, Parool, Paradiso, Time Out, Vandejong, V&D, VPRO, Volkskrant Magazine

KABK, Den Haag
Gerrit Rietveld Academy, Amsterdam 

Newspaper cover
Client: Amsterdam Weekly

Komkommertijd, ("cucumber time" in Dutch) is the "silly season" in the summer, typified by the emergence of frivolous news stories in the media.
The headline "Thumbs up..." was inspired by my image, but on the other end, the sentence "... sea cucumbers. Is it nature's vacuum cleaner..." inspired the weird creature. I find that translating sentences literally into images often make quite absurd results.

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Cucumber Time!
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