Simon Wald-Lasowski is a freelance photographer and art director. He makes colorful, fun, twisted work by use of bricolage, word play and ‘cliché bending’. Lighthearted at first sight, his images often reveal a certain depth on second inspection. His approach is always very personal, which blur the boundaries between autonomous and commissioned work.

Selected clients:
Amsterdam Weekly, Blend, Hema, JWT, K-Swiss, Kesselskramer, KKOutlet, Moniker, NRC, Parool, Paradiso, Time Out, Vandejong, V&D, VPRO, Volkskrant Magazine

Teaching:
KABK, Den Haag
Gerrit Rietveld Academy, Amsterdam 

Window display
Client: K-Swiss
2009

Remastered sculptures in order of appearance by: Bonno van Doorn, Oscar Peters, Yvo Sprey and Eiko Ishizawa

K-Swiss improved their classic white tennis shoes and relaunched them earlier this year. I was asked to design a window display for the Kspace concept store in Amsterdam with the theme "Classics Remastered".

I set up 5 white classic statues in the space, and asked various creative to personalise a pair of statue and sneakers each week.

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Classics
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