Simon Wald-Lasowski is a freelance photographer and art director. He makes colorful, fun, twisted work by use of bricolage, word play and ‘cliché bending’. Lighthearted at first sight, his images often reveal a certain depth on second inspection. His approach is always very personal, which blur the boundaries between autonomous and commissioned work.

Selected clients:
Amsterdam Weekly, Blend, Hema, JWT, K-Swiss, Kesselskramer, KKOutlet, Moniker, NRC, Parool, Paradiso, Time Out, Vandejong, V&D, VPRO, Volkskrant Magazine

KABK, Den Haag
Gerrit Rietveld Academy, Amsterdam 

Theatre poster
Font & typographic help: Harry Bloch
Client: Dimension4 Theatre

Carmen in the Kaasfabriek
(Carmen in the Cheese Factory) is a twist on the famous opera by Bizet.
Situated in a cheese factory, this opera/flamenco/theatre piece evolves around the life of early Spanish immigrants in the Netherlands.

I was very happy with this simple and surprising combination of two archetypal objects: the Spanish castanets and Dutch cheese knife, forming a smiling but menacing face.

Unfortunately, this poster was rejected by the client. They thought it was too conceptual, not dynamic enough, and would not communicate to their targeted audience.

Here is the poster that went to print... Needless to say that I didn't make it!

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