Simon Wald-Lasowski is a freelance photographer and art director. He makes colorful, fun, twisted work by use of bricolage, word play and ‘cliché bending’. Lighthearted at first sight, his images often reveal a certain depth on second inspection. His approach is always very personal, which blur the boundaries between autonomous and commissioned work.

Selected clients:
Amsterdam Weekly, Blend, Hema, JWT, K-Swiss, Kesselskramer, KKOutlet, Moniker, NRC, Parool, Paradiso, Time Out, Vandejong, V&D, VPRO, Volkskrant Magazine

KABK, Den Haag
Gerrit Rietveld Academy, Amsterdam 

Window display
In collaboration with:
Rafael Rozendaal
Client: K-Swiss

Rafael and myself were asked to come up with some window decoration to hide the construction of the K-Swiss concept store in Amsterdam. We decided to cover all the windows of the space with blue stickers shaped as typical Dutch bricks.
The gap between the bricks is transparent, so people could have a peak inside. The stickers could also be taken out separately, so the bricks were gradually taken down  as the space was gradually getting build.

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