Simon Wald-Lasowski makes colorful, fun, twisted work by use of bricolage, word play and ‘cliché bending’. Lighthearted at first sight, his images often reveal a certain depth on second inspection. His approach is always very personal, which blur the boundaries between autonomous and commissioned work.

Simon Wald-Lasowski
Da Costakade 148
1053 XC Amsterdam
0031 (0)6 559 614 73
Advertising campaign
Book friends build in collaboration with Sajoscha Talirz
Art direction: Pim Gerrits & Bart Eysink Smeets
Styling: Marieke Franke
Intern: Lorena van Bunningen
Retouching: Jan Hibma
Production: Rachel Franke @ Unit & Pieter Leendertse @ KK

Client: KesselsKramer

The 'Kinderboekenweek' is a yearly event promoting children's books in all the bookstores and libraries of the Netherlands.
I was asked to create 'book friends' that would accompany the kids in their world of fantasy. 
These 'friends' are life size, and made out of hundreds of books that we drilled and placed on an articulated metal skeleton!

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Book Friends
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