Simon Wald-Lasowski is a freelance photographer and art director. He makes colorful, fun, twisted work by use of bricolage, word play and ‘cliché bending’. Lighthearted at first sight, his images often reveal a certain depth on second inspection. His approach is always very personal, which blur the boundaries between autonomous and commissioned work.

Selected clients:
Amsterdam Weekly, Blend, Hema, JWT, K-Swiss, Kesselskramer, KKOutlet, Moniker, NRC, Parool, Paradiso, Time Out, Vandejong, V&D, VPRO, Volkskrant Magazine

Teaching:
KABK, Den Haag
Gerrit Rietveld Academy, Amsterdam 

Advertising campaign
Book friends build in collaboration with Sajoscha Talirz
Art direction: Pim Gerrits & Bart Eysink Smeets
Styling: Marieke Franke
Intern: Lorena van Bunningen
Retouching: Jan Hibma
Production: Rachel Franke @ Unit & Pieter Leendertse @ KK

Client: KesselsKramer
2012

The 'Kinderboekenweek' is a yearly event promoting children's books in all the bookstores and libraries of the Netherlands.
I was asked to create 'book friends' that would accompany the kids in their world of fantasy. 
These 'friends' are life size, and made out of hundreds of books that we drilled and placed on an articulated metal skeleton!


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Book Friends
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